The Estee Lauder Companies PR Coordinator in Mexico
Develop and implement PR and digital plans for Smashbox,Origins, Becca & Too Faced to meet established PR targets and contribute to achieve digital presence for the brand.
Contribute to business planning at the managerial level to develop a PR and digital marketing strategy consistent with each brand overall mission, vision, and objectives. Liaise with other managers to ensure activities are integrated with other parts of the business and align with the overall corporate objectives.
Responsible for building brand equity through effective PR strategies, developing, planning and implementing PR campaigns, programs and activities to increase brand image and strengthen brands profile. Responsible for building and implementing digital plan calendar with direct collaboration with marketing and E-commerce areas.
Work together with Sephora leverage the online presence of the brands on their social media & ecommerce
Strong analytical and project management skills.
Pays attention to detail
Quick learner, easily adapt to changing environment, multiple tasks and responsibilities
Continuously self-educates about digital best practices and new technologies to seek ways to grow the business.
Strong analytical and negotiation skills
Understanding of digital marketing
Industry, and/or strategy experience
Strong leadership and communication skills
Excellent communication and interpersonal skills.
Job: Communications / Public Relations
Primary Location: Latin America-Mexico
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 50 % of the Time
Job Number: 181128