Red Hat Product Marketing Manager in Mexico City, Mexico

Company Description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

Define and implement marketing campaigns both within and without our partners and alliances. The Red Hat Marketing team is looking for a Product Marketing Manager to join us in Mexico City, Mexico. In this role, you will report to the Marketing Manager for Mexico. You’ll adapt marketing plan and its implementation to the country go-to-market strategy by developing and implementing integrated marketing programs and campaigns, some of which will be regionally provided, targeting and nurturing current and prospective customers and our channel and alliance business partners. With these programs and campaigns, you’ll support the local business plans, covering marketing campaigns and programs, customer events and trade shows, promotions, and direct and digital marketing in cooperation with local and regional marketing team and agencies.

Primary job responsibilities

  • Develop and own the annual marketing plan for the mid market segment, including face-to-face, digital, social, and PR tactics aligned with the local go-to-market priorities

  • Carry out the mid market marketing plan, including initiatives like Red Hat events, third party conference sponsorship, digital and social campaigns, and PR

  • Manage marketing performance by actively reviewing and tracking the ROI for all marketing campaigns; make performance decisions and shifts to optimize spending and return on marketing investment in direct and co-marketing activities

  • Engage with the Channel Sales team, partners, and alliances in the region, enabling them with the open source value proposition and Red Hat's portfolio as well as marketing initiatives aligned with the go-to-market strategy

  • Manage local marketing agencies; regularly review agency performance and strategy in order to maximize value delivered to Red Hat

  • Engage the mid market and Global Partner and Alliances (GPA) leaders and serve as a trusted adviser for all questions and topics related to marketing, branding, and PR

  • Ensure that the mid market marketing plan is aligned with local business priorities to be able to demonstrate the contribution delivered by the Marketing team

Required skills

  • 5+ years of experience in a variety of marketing areas, ideally within the IT sector or similar; experience with marketing through channels is a plus

  • Bachelor's degree in marketing, business, or a relevant field

  • Extensive experience in planning, implementation, and budget management

  • Proven record in volume product marketing

  • Proven social media advertising and product push expertise

  • Ability to carry out mid market and small and medium business (SMB) campaigns

  • Successful record of building relationships with sales management and collaborating on the definition and prioritization of marketing programs while managing expectations to ensure that realistic commitments are set

  • Record of managing multiple successful campaigns under tight deadlines

  • Good language skills in English

  • Ability to collaborate and extend trust

  • Ability to work as part of a team

  • Initiative and focus on results

  • Ability to listen and build relationships

  • Good knowledge of tools and processes related to go-to-market campaigns like Salesforce.com (SFDC), Eloqua, Ansira, ClickView, or Allocadia is a plus

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Job ID 62549

Category Product Marketing