The Estee Lauder Companies Public Relations Manager in Mexico
Public Relations Manager
Strong analytical and project management skills.
Pays attention to detail
Quick learner, easily adapt to changing environment, multiple tasks and responsibilities
Continuously self-educates about digital best practices and new technologies to seek ways to grow the business.
Strong analytical and negotiation skills
Understanding of digital marketing
Industry, and/or strategy experience
Strong leadership and communication skills
Excellent communication and interpersonal skills.
Ability to analyze data and deduce implications for media, website and social engagement strategies
Capable of working independently, yet collaboratively, within a fast-paced environment.
Understands and is familiar with the total media landscape; integrating latest digital online and offline media platforms to support marketing strategy and evaluate campaigns’ effectiveness.
Develop a cohesive strategy and execution plan for supporting agencies in order to create branded communities (leading to social sharing, etc.) and enhance Facebook/twitter/mobile/PR influencers etc programs (leading to insights and earned media)
Develops PR and Digital calendar while incorporating relevant NY/Brand programs; plans diverse media strategies and Digital promotional activities.
Create, follow up and update regularly Mexico Content Calendar ensuring maximum leverage creating traffic building initiatives in full alignment with the Brand Strategy.
Plan and manage PR and digital budget and monthly reconciliation of expenses.
Develop and execute public relations strategy, events and conferences for brand across both traditional and digital platforms.
Conceptualization and implementation of key opinion leader and influencer strategy for Clinique.
Lead relationships with external vendors supporting all Consumer Engagement strategies and programs.
Maintain and manage relationships with press, trade, promotional partners, contractors and influencers; to network and collaborate closely with them to maximize press coverage through exciting and innovative public relations.
Work closely with Global Communication Teams in translating and curating press materials, PR releases on Brand related products and services and delivery to editors and influencers.
Compilation of PR coverage and media value online and offline for Brand.
Develop and expand community and/or blogger outreach efforts.
Job: Communications / Public Relations
Primary Location: Latin America-Mexico
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 50 % of the Time
Job Number: 165182