Newell Brands Trade Marketing Associate in Mexico City, Mexico

Reference Code: 1602757 Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, EXPO, Parker, Elmers, Calphalon, Rubbermaid, Graco, Baby Jogger, Aprica, Goody, Irwin, Lenox, Rubbermaid Commercial Products, Coleman, First Alert, FoodSaver, Jostens, K2, NUK, Oster, Rawlings, Sunbeam and Yankee Candle. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play. The Trade Marketing Associate helps in the management of the overall brand/segment strategy across multiple channels of distribution. The Trade Marketing team uses the combined knowledge of brand, customer and consumer strategies to develop and execute programs that grow brand equity and sales for NWL and its customers. Associate Trade Marketing Managers also aid in the tracking process and optimization of said programs over time. Job Responsibilities: Market, Shopper, and Channel Insights • Identifies market, shopper, and category knowledge gaps, and works with appropriate cross-functional teams to ensure gaps are closed and insights are deployed in the marketplace. • Provides input into the development and execution of research / analysis that impacts our route to market. Potentially attends or participates in the research. • Provides guidance to sales and shopper marketing teams on stocking priorities that ladder to strategic brand and channel priorities. • Spends time in the field to understand the customer environment and shopper behavior. Channel Strategy • Provides input in the development of the larger brand and channel/customer strategies for the Segment. • Helps ensure execution of these strategies by the Sales organization. • Helps manage alignment within and across channels to maximize growth and minimize conflict. - Demonstrates knowledge of brand and customer-specific strategies. - Recommends priorities within channels / customers. Channel Planning and Execution • Works with manager to conduct situation assessments from a channel and customer perspective using primary and secondary research / data. - Recommends improvements from the previous year based on success of initiatives and marketplace trends. - Recommends business priorities for the coming year based on synthesis of analysis. • Participates in the line review processes, in collaboration with Sales, Customer Marketing, Shopper Marketing, Category Management, and Brand/Product Development. - Works with internal cross-functional team to deliver channel/customer objectives and strategies, communicating clear needs for the upcoming line review(s) - Works with Sales to drive pre-sell activity with customer, manage/drive expectations, and establish mutual goals for the line review. - Works with Category Management to optimize performance of shelf set or catalog space, such as optimal SKU assortment, merchandising and shelf/ catalog layout - Works with Finance to ensure plans meet Segment financial requirements. - Participates in actual line review meetings and represents the brand and commercial aspects of marketing (if brand team is not present). Pricing and Trade Fund Guidance • Helps advise and validate pricing actions for the Segment. • Understands what trade funds or customer program spend is available or needed for programming and communicates to Finance. • Ensures that trade funds are being used to promote brand growth. Brand Stewardship and Merchandising Innovation • Works with cross-functional team to develop innovative merchandising solutions and packaging and POP communication to win at customer’s point-of-sale, accompanied with ROI metrics. • Ensures new innovation and merchandising solutions comply with customer merchandising strategy and requirements. • Analyzes results at the channel / customer level of new product launches and merchandising initiatives. Utilize this information for recommending future projects. Financial and Supply Chain Management • Helps manage customer-specific P&L’s within area of responsibility. - Focus on net sales and GM - Helps reviews and validate financial analysis on line review strategies, merchandising, pricing decisions, co-marketing activities, etc. • Tracks and maintains appropriate cost center budget elements and communicates issues • Provides input in S&OP process, working collaboratively with cross-functional partners to improve forecast accuracy. Organizational Development • Executes and offers input on simplification of appropriate business processes to increase organizational effectiveness and efficiency. Supports corporate strategy alignment. • Helps manage tactical “tools” for the Segment and Sales organization - Price list management - Go-to-Market Presentation - Image/Sample Needs Talent Management • Continually develops skills to drive self and team • Manages the MAP process for self - Creates timely performance appraisals. - Reviews MAP with manager, and creates actionable plans for self improvement. • Collaborates with peers within business unit and group to share and apply best practices. • Recognizes and celebrates success. Qualifications University or four-year college degree; MBA Preferred 2+ years combined trade/channel management, brand management and / or sales experience. Real-world and/or internship experience at a CPG company Project and/or account management Working with point-of-sale data and shopper insights research and using results to improve business initiatives and develop innovative programs Presenting and developing presentations Using Microsoft Office Suite