MasterCard Product Leader, Loyalty Strategist in Mexico City, Mexico
Who is MasterCard?
We are the global technology company behind the worlds fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
Product Leader, Loyalty Strategist
General PurposeDraws on a strong background in loyalty marketing, enhancement services and customer satisfaction levers to partner with MasterCard clients and prospects in developing strategies for increased growth and loyalty for clients while advancing the cardholder experience.
Major ResponsibilitiesLead or participate in engagements with clients across a broad range of categories including:
oNew Program Design / Existing Program Redesign
oProgram Goal Setting, Metric Tracking and Evaluation
oLiability Reserve Analysis and Recommendation
oBehavior/Value Segmentation and Profiling
Make contributions in defining direction for the Strategy and Analytics team, GCS and on a broader basis, loyalty and the cardholder experience as a whole within MasterCard Worldwide.
Interface with Marketing and Global Products to share new concepts, best practices and approaches via communication through internal and external channels.
Prepare client business reviews, financially-based models for program feasibility analysis, liability reserve analysis, dashboards and work with various other program management tools to continuously monitor program performance.
Utilize advanced and proprietary tools to analyze and solve complex client problems. Significantly improve, change or adapt solutions to keep advisory offering ahead of the market.
Collect and maintain industry competitive intelligence, including overviews of loyalty and enhancement services provider competitors, top industry programs and industry trends.
Prepare secondary research for loyalty trends, industry insights and high-level benchmarking.
Create and present loyalty industry training modules, speeches and articles for industry trade shows and trade publications.
Support New Business Development team by demonstrating and/or quantifying the value of GCS-supported initiatives for the prospect and their end-customers experience.
Provide content for RFPs and sales proposals related to strategy and analytics.
Education/ExperienceBachelors Degree required. MBA preferred.
5+ years experience in managing or advising on successful consumer loyalty initiatives (and/or P&L responsibility) preferably in the consumer finance sector.
Experience with financial models and value quantification (such as ROI) preferred.
Ability to establish and maintain effective working relationships with managers, employees and external clients.
Competency with Microsoft Office including Word, Excel and PPT.
Database query and marketing experience preferred.
CompetenciesThe ideal candidate will apply mastery of the Strategy and Analytics discipline and have advanced skill across the following competencies:
Analytical Thinking / Problem Solving
Strong Verbal and Written Communication Skills
Strong Presentation Skills
Strong Relationship Management Skills
Equal Opportunity Employer
Requisition ID: R-39887