IBM Portfolio Marketing Manager for Cloud Services in Mexico City, Mexico
North America Cloud Portfolio Marketing Manager (PMM) for IBM Cloud Services:The Portofolio Mkt Manager provides Cloud consultancy services market and client perspective and feedback to WW marketing team, creates local route-to-market plans, and drives message and market “storytelling” in the geo. The PMM also refines content provided by the WW team to ensure relevance for local market segments and campaigns.PMM works with campaign managers to design campaign strategy to drive business outcomes through a data-driven, buyer-centric approach to marketing. PMM understands cloud consultancy services market dynamic, cohorts and builds buyer journeys that engage clients in the right channels with the right content, offers and tactics.PPM has to define metrics and targets that are the basis of program and campaign planning and makes sure that campaigns are optimized in-market and that lessons learned are incorporated into strategy for future planning cycles.PMM also works with Market dynamics team to understand Cloud marketplace opportunities, customer buying behavior and competitive insights to draw conclusions and implications about the best marketing strategy to pursue.PMM must work in global and local cloud events to determine the broader strategy, messaging, and prioritization of solutions for each portfolio. A deep understanding of cloud is needed to develop unique and compelling POVs, value propositions, narratives, and strategic messages and identifying Subject Matter Experts (SMEs) to be used as resources in different events.PMM must understand sales metrics and be data driven to pursue Lead conversion rate increment within Cloud Consultancy services
- Inglés de negocios- Experiencia en Marketing (2+ años),- Experiencia en giro de IT o soporte en area de TI (2+ años),- Licenciatura en adelante (Mercadotecnia, Administración, Comunicación y afines)
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