Philips Lighting Marcom Specialist in Mexico City, Mexico
•Drives effective A&P marketing spending
•Manages local external agency for localization
•Supports operationally any marketing activity organized in the market
•Leads content localization in the market for every channel
•Supports Revenues growth
•Governs A&P spending
•Leverages customer/market insights to deliver a rich customer experience using appropriate Marcom tools
•Defines target messaging strategy to guide brand positioning in the market
•Drives cross functional collaboration, strategic focus and organization agility.
•Influences a winning spirit, embedding our culture in the marketing operations teams.
•Defines and develops the right competences to achieve excellence in the function
We are looking for
•5+ years of responsible role within marketing/Category management role in B2B and B2C industries.
•3+ years of proven track record in developing marketing and communications plans and understanding how the implementation of plans impact organic growth and success of acquisition integration.
•3+ years of experience with strong consumer orientation, and the ability to develop/maintain collaboration with external partners.
•Demonstrated ability of understanding business operations, marketing principles and management skills and techniques.
• QUALIFICATION: Bachelor degree in Marketing, business management, or a related discipline, MBA in Marketing or Communications