Under Armour, Inc. Director, Stores & Ecommerce (DTC) - Mexico in Mexico City, Mexico

Director, Stores & Ecommerce (DTC) - Mexico

102370 Mexico City, Mexico

10/18/2017 International

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Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.

Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.

We’re looking for people who do more than good work.

We’re looking for the Best in Every Game.

Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.

That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.

The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!

The primary responsibility of the Director of Stores and Ecommerce will be to lead the Direct-to-Consumer (DTC) business for all of Under Armour-Mexico.

Our mission is to further enhance the athlete in-store and online experiences through strategic leadership and direction, to maximize revenues, and meet future growth plans. Consistent implementation of strategic initiatives and achievement of goals and objectives are defined by the following core accountabilities:

  • Revenue Generation

  • Establishing the Stores Selling & Service Culture

  • Operational Excellence

  • Product & Visual Merchandising

  • Building a Great Team

Essential Duties and Responsibilities include the following. Other duties may be assigned.

  • Measures of Success:

  • DTC P&L ownership

  • DTC yearly sales target.

  • Retail expansion (4YP roll out plan).

  • Ecommerce Ambition (Become at least 10% of total country revenue by 2020).

  • Operational metrics (business KPIs).

  • Performance in the other key priorities (Sales, Service, Teammate metrics)

  • Ownership of Omni channel initiatives (Endless Aisle, Ecom Exchanges, etc.)

  • Integration with key stakeholders

  • Retail Partnership management (Store openings per year, seasonal buys and execution).

  • Anticipate opportunities and risks and develops effective responses and action plans.

  • Communicate and align business strategies to core operational priorities.

  • Collaborate cross-functionally daily to design cost effective and efficient programs or processes to address critical actions and business needs.

  • Work with the UA Retail Partner to ensure merchandising strategy is align with EM Retail.

  • Drives Store audit program at UA Partner stores to ensure alignment with Global Retail operational excellence (Customer service, Visual Merchandising).

  • Provides support, tools and guidance to UA Retail Partner (Product, Customer service, VM).

  • Responsible for implementation & alignment of the DTC Calendar where marketing & commercial initiatives per channel are well represented maximizing business opportunities and consumer’s needs.

  • Advises business unit leadership on recommendations and influences decision making.

  • Identify trends and opportunities to define changes in process and procedures that drive operations and selling agendas.

  • Develop communication to stores on operational and sales related activities.

  • Continuously improve operational performance in the business while considering consistency in operational processes and the needs of the total store.

  • Influence productivity and cost saving opportunities in all operational components

  • Ensure a world class customer experience exists for our DTC customers through effective execution of selling and service culture by continually staying connected to customer needs, anticipating changes, and preparing teams to meet consumer challenges.

  • Partner with Merchant, Planning and Allocation teams to ensure product and store allocations provides a cohesive strategy and brand experience, to drive sales revenue opportunities. Partner with Visual Merchandising to ensure achievement of visual merchandising standards.

  • Partner with Marketing & Creative team to plan and promote retail signage and marketing efforts.

  • Responsible for coordinating and implementing the UA Ecom strategy in country by partnering with Global and Regional teams to ensure brand guidelines and standards are fully met. Collaborate with cross functional leaders including Product Design, Development, Merchandising, and other channels (Wholesale, International and E-Commerce) to ensure the development of product that meets the needs of the UA Stores and continues to drive the overall brand strategies.

  • Achieve operational excellence through timely monitoring of reports to meet or exceed all financial objectives with regards to expense control, store contribution, and pre-tax income.

  • Work with Sr. Retail Leadership to develop and evaluate strategies for opening new store formats including optimization plans that respond to regional, seasonal, and geographical needs. Partner with real estate, finance, and store development teams to determine optimal store locations.

  • Strategically support growth of the fleet to meet future expectation and growth of the retail division.

  • Create training and re-enforce service, product, management, recruitment and sales trainings to the store managers and their teams. Build world class service and clientele programs in the field.

  • Monitor and maintain compliance of all policies and procedures. Communicate business opportunities and identify possible solutions.

  • Establish ongoing routines with Retail leadership and Ops team to ensure operational priorities and process/procedure changes are communicated, understood and executed consistently across the region/markets.

  • Act as the liaison between the subject matter teams (AP, HR, and Allocation) and front line execution effectiveness.

  • Advise Operations Managers and District Managers on results against established goals

  • Facilitate problem resolution on issues related to facilities, maintenance, transaction process, loss and risk management, transportation, business partner support.

  • Integrate and collaborate with Ops team to identify gaps and provide integrated coaching.

  • Maintain a presence in the field in order to effectively coach to and support Operations team.

  • Serve as the leader for how the Brand shows up online in country: adhere to and continually provide feedback on global segmentation strategy as well as POV on marketplaces, re-sellers and other online forums to secure UA product. Work with Legal Brand Protection Team to monitor regional sites ongoing for counterfeit or fake UA product. Collaborate with regional functional leaders to drive & implement Omnichannel strategy in O&O and partner stores across the country.

Supervisory Responsibilities

  • Retail Operations Professionals.

  • Manager of Operations.

  • Ecommerce Manager


To perform the job successfully, an individual should demonstrate the following competencies:

Get it Done, Done, Done - Accountability

  • Holds others accountable for getting things done, lending support when needed.

  • Generates motivation and drive to hit departmental goals by emphasizing responsibility and communicating expectations.

  • Takes ownership of departmental results by tracking team contributions.

Find a Better Way – Creativity and Innovation

  • Holds others accountable for getting things done, lending support when needed.

  • Generates motivation and drive to hit departmental goals by emphasizing responsibility and communicating expectations.

  • Takes ownership of departmental results by tracking team contributions.

Win Together – Collaboration

  • Builds consensus with Teammates across the business unit and gives clear direction during cross-functional collaboration.

  • Motivates Teammates to build trusting, cross-functional relationships.

Think Globally – Global Perspective

  • Seeks and applies understanding of cultural differences and demonstrates comprehensive knowledge of global trends (social, political, and economic), adapting products and services to impact the business unit's goals globally.

Map the Future – Strategic Visioning

  • Translates business unit vision and goals into clear, specific and achievable objectives, making the vision tangible for individual teams.

  • Considers future scenarios, opportunities and risks to create action plans that align with business unit goals and UA's overall strategic vision.

Build a Great Team – Building Talent

  • Proactively develops self and others by setting stretch goals and providing challenging assignments.

  • Serves as a trusted coach or mentor that guides Teammates through development opportunities, and gives feedback to ensure they are equipped to do the work independently.

  • Creates a team identity and shared purpose to drive toward team goals.

  • Develops and supports talent planning strategies to align with cross-functional needs.

Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Experience in apparel and/or footwear industry highly preferred.

  • Proven leadership through talent development and business results.

  • Strong personnel management and retail operations knowledge, including inventory control, loss prevention, retail systems, merchandising, customer service and store budget preparation. Proven experience in delivering results; strong 'retail math' knowledge and business acumen; thorough knowledge of retail KPIs (ADT, AUR, UPT, etc.), store P&L, schedule management, etc.

  • Strong Ecommerce knowledge, including understanding of UX, SEO & SEM strategies to drive traffic and conversion to an online store.

  • Advanced computer skills - Microsoft office (Word, Excel, Access); knowledge of Retail POS systems, scheduling systems, etc. required.

  • Constant use of office equipment and mobile office devices (laptops, BB/PDA, etc.)

  • Significant Travel required: 50 - 75% of time

  • The successful candidate must be a dynamic leader, strategic thinker, and highly motivated. He or she must have a strong ability to communicate and build effective cross-functional relationships.

Education and/or Experience

  • 4 year college degree in business or related field.

  • 10 years or more of retail management experience in a high volume retail stores with at least 5 years of multi-store environment.

  • 2 years or more of Ecommerce experience required.

  • Experience in apparel and/or footwear industry highly preferred.

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.