3M Digital Marketing Leader in Mexico City, Mexico

At 3M, we apply science in collaborative ways to improve lives daily. With $30 billion in sales, our 90,000 employees connect with customers all around the world.

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas.

Here, you can apply your talent in bold ways that matter.

Job Description:

  • Develop and lead the strategy to digitize the 3M Industrial Business Group to achieve business objectives and resonate with 3M audiences in the digital ecosystem of 3M Latin America. In this role, you will:

  • Evangelize and partner with LATAM Business Developer Managers and Global Directors to develop a digital plan across all countries.

  • Measure and understand digital footprint of our industrial business in Latin America, identify trends and competitive actions.

  • Help execute and lead content strategy. Including digital product content for priority SKU´s.

  • Accelerate Industrial eCommerce Sales, coordinating efforts and best practices with countries to accelerate growth.

  • Lead digital agencies, subject matter experts (SMEs), media agencies, media partners and technical teams (Digital Marketing Operations) to achieve goals on time and with the right amount of resources.

  • Adapt and improve 3M Corporate platforms, tools and assets to the needs of the Industrial Business Group.

  • Have an open communication with local teams to identify killer issues of operation (Language, legal, cultural, regulatory, product availability).

  • Design, plan, execute and optimize regional brand activations and always-on activities in the digital ecosystem per brand and business needs when applies:

  • Paid Search

  • Search Engine Optimization (SEO)

  • Social Media

  • Digital content marketing (content adaptation/generation/curation, promotion, optimization, reporting)

  • eMail Marketing

  • Display Advertising

  • Website creation/optimization

  • Apps (if applies)

  • eLearning

  • Lead generation

  • Marketing Automation

  • Measure, track and tag all digital activities with the right tools to guarantee reporting performance and optimization.

  • Lead the Social customer care initiatives.

  • Generating demand of the right audience to the right property to the right content with the right shared purpose.

  • SkillsStrong leadership behaviors

Business acumen

International/Regional experienceProject management skillsStrong communication skillsAdvanced business English speakerDigital Skills:Advanced demand generation knowledge (Paid Search, programmatic buying, social advertising)SEO intermediate knowledgeAdvanced digital analyticsPower user of Webtrends + Google AnalyticsExperience with Business Intelligence and data visualization tools.Intermediate Social Marketing skillsExperience with Content Management Systems (CMS)Marketing Automation basicsMarketing Automation tools experience (Marketo, Exact Target, Silverpop) - IdealAdvanced Content Marketing knowledgeBasic web technical knowledge (HTML, CSS, HTML5, PHP, MySQL, etc)

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M or @3MNewsroom.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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3M is science applied to life.

At 3M, we are in your cell phone. We are in your car. We are at your doctor’s office. You are never more than 10 feet from a 3M product.

3M helps make it possible for many other companies to do what they do.

At 3M, we produce a mind-bending 55,000 products. Our technology expertise started over 100 years ago with ceramics, turning minerals into sandpaper. This expertise has grown to span 46 technology platforms, with thousands of products and applications.

Our scientists are experts at combining our core technologies to invent a surprising range of products. Our people and our products reshape the way we live our lives every day.

From celebrating new ideas to uncovering fresh uses for tried and true products, 3M solves problems for people, for communities and customers around the world.