American Express Campaign Specialist, Payback Mexico in Distrito Federal, Mexico
PAYBACK has become one of the leading digital companies in the last few years in Mexico. We have developed deep experience and knowledge in managing successful campaigns for our partners and clients. We have developed a very strong marketing campaign business model in which we are delivering value to our clients and our partners. We understand and help small, medium and large businesses to run successful marketing campaigns in the fast-changing digital world. This position is expected to take an important role in coordinating and executing marketing campaigns via email, SMS and mobile push. It constitutes mainly of designing the monthly communication layouts for generating value to our customers and partners in close cooperation with the Sales Department. The person will be acting as the single point of contact for developing and executing marketing campaigns to increase customer engagement and to deliver value to our partners. Additionally, the person will be the administration of the coupon/offer management tool of PAYBACK. This position will be reporting to the Marketing Platform Coordinator. Great opportunities don’t come without great responsibilities. Here’s some of what you’ll be doing: Responsibilities: • Responsible for fulfillment of all offers and promotions provided to PAYBACK customers • Managing the overall management and execution of coupons and marketing campaigns via email, SMS and Mobile Push • Executing marketing activities of tactical nature to drive customer engagement • Effectively manage external marketing agencies to develop effective creatives • Managing day-to-day operations for the Marketing Platform channels • Tracking key campaign and promotion metrics • Work and coordinate with key internal stakeholders such as Sales, Brand, Compliance and Legal departments • Review customer behavior and monitoring competitor activities to develop new or improve existing marketing campaigns. This individual must also be comfortable with having a very “hands on” role managing a significant amount of tactical work. Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Qualifications: * Minimum of 2 years related work experience * Excellent written and oral communication skills with exceptional ability to translate ideas and thoughts in an understandable way * Strong sense for details with ability to think “end-to-end” * Experience operating with large cross-functional teams, internal and external Partners * Excellent project management, organizational and process/workflow skills * Ability to efficiently prioritize, solve problems independently, escalate appropriately and manage tight deadlines * Degree in marketing or equivalent qualification * Team player, comfortable working in demanding environments and willing to take on incremental responsibilities * Proficient with PowerPoint, Excel and web tools affinity
Title: Campaign Specialist, Payback Mexico
Location: Mexico-Distrito Federal-Mexico City
Requisition ID: 17010180