Diageo Commercial Transformation Lead in Bogota, Mexico

External Job TitleCommercial Transformation Lead

AutoReqId 53864BR

Function GDBS

Type of Job Employee

Country Mexico


Town/City Bogota

External Job Description Context/Scope:

Latin America & Caribbean (LAC) Region is one of the growth engines of DIAGEO globally.The LAC business continuestofocus on expanding throughout the region, taking advantage of favorable macroeconomic conditions and consumer trends. One of the key enablers to this ambition is the delivery of a GDBS strategy comprising a broad portfolio of initiatives that together represent a profound business transformation program that will equip DIAGEO LAC with a step change in competitive advantage. Central to this portfolio is the delivery of our Commercial Strategy supporting our RTC must Do with its 4 Commercial Standards:

  • Customer Planning and Profitability

  • Outlet Standards

  • Rewards

  • Commercial Scorecards

Purpose of Role:

The LAC GDBS Commercial Transformation Lead is responsible for providing strategic, tactical and executional leadership in all aspects of business transformation in their assigned region and functional area. Key aspects of this Business Transformation are:

  • Define and align with the markets business benefits for each commercial project. Ensuring each of these have the right return of investment (ROI)

  • Define with the market readiness and action plans before solution implementation happens.

  • Map current process and its transformation and document it.

  • Define from ->to for the transformation for key aspects as:

  • Processes definition.

  • KPIs to be tracked.

  • Organization Design, including R&Rs (together with HR)

  • Develop embedment scorecard and monitor embedment success

  • Define Process KPIs to ensure value is realized by the market as part of the commercial transformation.

Key Outputs:


  • Drives the creation of robust processes ensuring the customer is at the center of our processes: Processes aligned and improved with all areas involved, Documented processes, Documented interdependencies with other processes, Defined roles and responsibilities and Continuous improvement culture in place

  • Apply proven Diageo methodology to ensure successful projects: Deliverables according to DDM timeline, From – To detailing the transformation and Stakeholder and cultural assessments to ensure a smooth transformation and brilliant execution for the team

  • Guarantees embedment to make the transformation sustainable in time: Identify the impact of changes and mitigate them, Clear and timely communication, Knowledge transfer in order to have teams with right capabilities to adopt the changes and Governance and BAU processes to ensure sustainability in time

  • Drives the value realization through GDBS transformation initiatives: Time & Motion analysis approved by market, KPIs monitoring and tracking to guarantee the value realization for the business and Transformation Tracker to follow up progress in the implementation and stabilization: engagement, embedment and adoption

Organizational Design:

  • The Organisation/Job design program will identify the implications of projects. This includes analysing the overall structure and workflows associated with each department and making recommendations for changes to achieve the benefits of the technology (if applicable).

  • Organisation/Job design also involves identifying the jobs and roles that people will have to perform and make recommendations for how this may be implemented. This job/role design will also be coordinated with the project team to make sure that profiles are properly established.

  • Qualifications and Experience Required: Knowledge / Skills:

  • Change Management Methodology and Implementation

  • Experience with process improvement projects in different areas in the organization

  • Communication methodology and implementation

  • Training and capability building methodology and implementation

  • Organisational Design methodology and implementation

  • Fluent in Spanish and English (Portuguese desirable)

  • Executional excellence

  • Influencing skills