Whirlpool Category Marketing Analyst in Apodaca, Mexico

Category Marketing Analyst

Date: Aug 28, 2017

Location: Apodaca, NLE, MX, 66634

Company: Whirlpool Corporation

Requisition ID: 8166

Job Function: Brand Management (40000034)

Job Title, Function: Brand Coordinator

Report to: Brand Manager

Job Description

This function is responsible for assisting on keeping brand equity across owned and paid media. Activities include planning, executing and evaluating the effectiveness of communication campaigns for branding and new product launches. Creative, multitask, drive the agenda and team worker.

Function Overview

  • Co-lead on brand equity developing impactful communication strategies that result in brands KPI’s improvement.

  • Design, implement and adapt Advertising Campaigns across different media

  • Digital oriented to assure right execution of Web strategies, Social Media, Paid Campaigns and new platforms.

  • Design and implement Point of Sale Communication Strategies, with innovative ideas and creative solutions that add value to the business.

  • Lead creative, Media and Digital agencies

  • Strong consumer focus, understanding behaviors, trends and key purchase drivers.

  • Management of annual budget

Minimum Requirements

Scholarship: Bachelor’s degree in Marketing or related field.

Language: Fluent written and spoken English


1-3 years of Marketing Experience

  • Strong analytical skills with aptitude in Microsoft excel

  • Strategy understanding and project management

  • Exceptional communication skills (including verbal, written, presentation)

  • Ability to manage multiple projects simultaneously

  • Ability to work independently and deliver results on fact-based analysis

  • Embody Whirlpool’s culture of respect, integrity, diversity and teamwork

Whirlpool Corporation (NYSE: WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employees and 70 manufacturing and technology research centers. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. We stay true to our philosophy that says good business begins by not following but leading. Our brands and products help people make the most of time so they can focus on making the most of moments that matter. At Whirlpool Corporation, we believe that all people matter. Celebrating diversity and including thousands of perspectives empower us to create products that blend into every concept of home. Whirlpool Corporation is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Additional information about our company can be found at. Follow us onor join the conversationon Twitter.

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