Brown-Forman VIP/Trade/Media Supervisor in Amatitán, Mexico

Job Description:

Position Summary:

Responsible for coordinating, orchestrating and booking the trade, VIP, media groups (including Single Barrel program bookings) visiting the Casa Herradura Homeplace. In addition, support with tastings, private tours and other visitor related activities. Work closely with Brown-Forman meeting planning staff, sales and marketing organizations as well as other Casa Herradura Homeplace staff members.


  • Responsible for the trade/distributor/VIP/media and Buy the Barrel guests while on property including private tours and/or tasting and other developed visitor.

  • Manage Personal Selection and Buy the Barrel program for the visitors while at CH Homeplace ensuring premium experience as aligned with the Tequila Herradura brand.

  • Provides marketing support to Brand Ambassador as needed to take care of these specific guests (trade, distributor etc).

  • Works closely with on-site culinary team to administer trade/distributor/VIP and Buy the Barrel and bourbon education.

  • Coordinate, orchestrate and book groups in event system and provide premium experience to these specific brand customers while visiting the Casa Herradura experience.

  • Work with guest services as needed for coordination of tours and staff as hosting relates to visitor tour program.

  • Works closely with Brown-Forman event planners to coordinate trade and barrel selection groups visiting the distillery.

  • Delivers timely event and expense and group activity reporting.

Must Requirements:

  • Bachelor’s Degree in related field and minimum 3-5 years in the hospitality, and/or meeting planning; or appropriate combination of education and experience.

  • Ability to interact with all levels of the organization and external agencies/guests.

  • Excellent interpersonal skills.

  • Demonstrated ability to develop and maintain effective working relationships with internal employees as well as external business partners.

  • Strong personal initiative; champions business plans.

  • Action oriented; responds in a timely and effective manner to business issues and opportunities.

  • Highly organized; is capable of meeting multiple deadlines and juggling multiple projects.

Preferred Requirements:

  • Strong understanding of B-F culture and B-F Brand

  • Project Management Experience

  • Previous experience in collaborative team building and matrix environment


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About Brown-Forman:


Brown-Forman, founded in 1870, is a diversified producer and marketer of fine quality beverage alcohol brands. Headquartered in Louisville, KY, Brown-Forman currently employs about 4,000 people and has offices or facilities in 30 cities across the globe. Starting in the mid-1950s, the company began a series of acquisitions that would place it among the top 10 largest spirits companies in the world, selling its brands in more than 135 countries across the globe. These include many of the most well-known and best-loved wines and spirits brands, including Jack Daniel’s, Finlandia Vodka, Old Forester, Woodford Reserve, Herradura and el Jimador Tequilas, and Korbel champagnes. For more information about the company, please visit

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Global Marketing

City: Amatitán

State: Int'l

Country: Mexico

Req Type: Exempt

AutoReqId: 3519BR